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CueZen and My Diabetes My Way Launch AI-Driven Personalised Diabetes Support Pilot Across NHS Scotland

DUNDEE, Scotland — CueZen and NHS Scotland’s My Diabetes My Way (MDMW) programme today announced a new collaboration to integrate CueZen’s AI-powered digital-health technology into the MDMW platform, with the aim of enhancing self-management support for people living with Type 2 Diabetes across Scotland.

The collboration will combine CueZen’s precision-engagement behavioural change engine with MDMW’s established digital services to deliver clinician-guided, personalised interventions directly to consenting patients via the MDMW mobile app.

NHS Scotland has long been a leader in digital health, and this pilot represents an example of the next transformative evolution of that journey. By combining CueZen’s behavioural-science-driven technology with the reach of My Diabetes My Way, we have a unique opportunity to evaluate how personalised digital interventions can enhance engagement and improve outcomes for thousands of people across the country.
Dr. Scott Cunningham
My Diabetes My Way / University of Dundee

The pilot will provide at least 1,000 consenting patients with Type 2 Diabetes across NHS Scotland with tailored digital messages designed to improve engagement, self‑management, and overall health outcomes. These personalized Interventions being grounded in behavioural science and aligned with clinical best practice for the Scottish population. The digital messages will be delivered by MDMW based on user preference, using established communication methods such as SMS, email and in-App notifications.

The pilot includes full technical integration, stability testing, a six‑month live pilot, and a final evaluation report to inform potential wider rollout across NHS Scotland.

Both organisations emphasise that this partnership represents a significant step toward more personalised, accessible, and equitable digital support for people managing long‑term conditions.

Crucially, the pilot does not replace GP services, diabetes teams, or current clinical care. It augments these elements, and the existing MDMW platform with personalised digital support alongside these established care pathways. All patient data handled during the pilot will comply with NHS Scotland information-governance standards, with any data shared with CueZen being completely anonymised. 

This collaboration marks a transformative step for personalised and proactive diabetes care in Scotland. By bringing CueZen’s precision-engagement technology with the trusted My Diabetes My Way platform, we aim to empower people living with Type 2 Diabetes with timely, relevant support that fits into their daily lives.
Ankur Teredesai
CEO of CueZen

About CueZen: CueZen is a digital-health company specialising in AI-powered precision-engagement interventions that support behaviour change and long-term condition management at scale. 

About My Diabetes My Way: My Diabetes My Way is NHS Scotland’s digital diabetes service, operated by the University of Dundee, providing online resources and personalised support to people living with diabetes across Scotland. 

Media Contact 

For further information, interview requests, or media enquiries, please contact: 

CueZen Communications: [[email protected]] 

My Diabetes My Way / University of Dundee: [[email protected]]

CueZen recognized as a finalist of 2025 Microsoft Partner of the Year Award

CueZen, an AI-powered personalization platform for health, announced it has been named a finalist of the 2025 Microsoft for Startups Partner of the Year Award. The company was honored among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.

This recognition validates our mission to make health personal through AI-powered personalization at population scale. Working together with Microsoft Azure, we've delivered individualized health interventions to over 5 million people across three continents. This award reinforces how the CueZen’s behavioral AI engine built on Azure infrastructure, enables us to transform health data into measurable behavior change for integrated healthcare systems, wearable manufacturers, and pharmaceutical companies worldwide.
Ankur Teredesai
CEO of CueZen and Professor at the University of Washington.

The Microsoft Partner of the Year Awards recognize Microsoft partners that have developed and delivered outstanding Microsoft Cloud applications, services, devices, and AI innovation during the past year. Awards were classified in various categories, with honorees chosen from more than 4,600 nominations across more than 100 countries. CueZen was recognized for providing outstanding solutions and services in Asia, Europe and North America, as 2025 Microsoft for Startups Partner of the Year Finalist.

CueZen raises $5m Seed Funding to Transform Health Personalization

Point72 Ventures, with participation from Pack VC, Forston VC, and Nextinfinity have backed CueZen with an investment of US$ 5 M. This funding will enable CueZen to accelerate customer acquisition efforts and enhance platform capabilities for health enterprises looking to personalize their digital offerings.
At CueZen, we are committed to making health and wellness truly personal – because that’s where real change begins. This investment is not just fuel for growth – it’s a signal of market readiness for AI that turns everyday lifestyle and clinical data into actions that help millions improve their health. We will leverage this capital to expand our enterprise partnerships, deepen platform capabilities, and unlock measurable ROI — all while delivering personalization in health at unprecedented scale.
Ankur Teredesai
CEO of CueZen and Professor at the University of Washington.
We believe CueZen is addressing a significant gap in the digital health ecosystem. Their platform has the potential to fundamentally change how health data is leveraged across the industry. We're impressed by the early impact they've demonstrated and are excited to support their vision of creating better health outcomes while enabling new revenue streams for technology companies and providers in this space.
Tara Stokes
Partner at Point72 Ventures

Cuezen selected to participate in Microsoft for Startups Pegasus Program

Designed for startups, the Pegasus Program by Microsoft provides crucial support to enhance revenue for selected companies that have already demonstrated product-market fit in industries like AI, healthcare and life sciences, cybersecurity, and retail. 

CueZen has recently been chosen for the exclusive Microsoft for Startups Pegasus Program, highlighting our dedication to driving innovative advancements in healthcare technology and delivering personalized healthcare solutions.

CueZen’s AI-powered personalization engine enhances individual health engagement by offering tailored recommendations throughout the care journey, helping people achieve their personal health objectives.  

The Pegasus program allows us to bring advanced Open AI integration and Azure features to our customers and gives us increased access to Microsoft's enterprise health customer base, thereby expanding our global footprint together
Ankur Teredesai
CEO of CueZen and Professor at the University of Washington.

Titan Smart Wearables partners with CueZen to revolutionize health and wellness in India

Going beyond counting steps and measuring BPM 

Titan Smart Wearables recently announced their strategic partnership with CueZen with a shared vision to empower Indians with a new generation of smart wearables & AI-powered solutions that offer actionable guidance and support for a healthier lifestyle.

“In light of the health challenges confronting India today, our collaboration is laser-focused on delivering customized solutions that cater to the diverse requirements of the Indian consumers. Leveraging the power of AI and wearable technology, Titan Smart Wearables and CueZen are committed to developing products and services that profoundly influence individuals’ fitness endeavors…” Ravi Kuppuraj. Business Head COO – Titan Smart Wearables.

CueZen’s AI-driven personalization engine delivers hyper-personalized nudges and actionable recommendations encouraging lifestyle and behavioral change, significantly improving health outcomes and adherence to care protocols.

“We must accept that most of us are highly irrational when it comes to prioritizing our lifestyle and health goals. A tiny bit of personalized nudging and engagement can go a long way to help our future self be a bit less irrational. Personalization is, therefore, the future of health. Our collaboration with Titan Smart Wearables leverages cutting-edge technology, fundamentals of behavioral economics, and AI-driven hyper-personalization to meet the diverse healthcare needs of India at nation scale,” said Ankur Teredesai, CEO of CueZen

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