DUNDEE, Scotland — CueZen and NHS Scotland’s My Diabetes My Way (MDMW) programme today announced a new collaboration to integrate CueZen’s AI-powered digital-health technology into the MDMW platform, with the aim of enhancing self-management support for people living with Type 2 Diabetes across Scotland.
The collboration will combine CueZen’s precision-engagement behavioural change engine with MDMW’s established digital services to deliver clinician-guided, personalised interventions directly to consenting patients via the MDMW mobile app.
The pilot will provide at least 1,000 consenting patients with Type 2 Diabetes across NHS Scotland with tailored digital messages designed to improve engagement, self‑management, and overall health outcomes. These personalized Interventions being grounded in behavioural science and aligned with clinical best practice for the Scottish population. The digital messages will be delivered by MDMW based on user preference, using established communication methods such as SMS, email and in-App notifications.
The pilot includes full technical integration, stability testing, a six‑month live pilot, and a final evaluation report to inform potential wider rollout across NHS Scotland.
Both organisations emphasise that this partnership represents a significant step toward more personalised, accessible, and equitable digital support for people managing long‑term conditions.
Crucially, the pilot does not replace GP services, diabetes teams, or current clinical care. It augments these elements, and the existing MDMW platform with personalised digital support alongside these established care pathways. All patient data handled during the pilot will comply with NHS Scotland information-governance standards, with any data shared with CueZen being completely anonymised.
About CueZen: CueZen is a digital-health company specialising in AI-powered precision-engagement interventions that support behaviour change and long-term condition management at scale.
About My Diabetes My Way: My Diabetes My Way is NHS Scotland’s digital diabetes service, operated by the University of Dundee, providing online resources and personalised support to people living with diabetes across Scotland.
Media Contact
For further information, interview requests, or media enquiries, please contact:
CueZen Communications: [[email protected]]
My Diabetes My Way / University of Dundee: [[email protected]]