{"id":7320,"date":"2023-08-09T18:25:26","date_gmt":"2023-08-09T12:55:26","guid":{"rendered":"https:\/\/whitesight.net\/?p=7320"},"modified":"2023-08-09T19:15:16","modified_gmt":"2023-08-09T13:45:16","slug":"canada-embedded-finance","status":"publish","type":"post","link":"https:\/\/qistaging.com\/whitesight\/canada-embedded-finance\/","title":{"rendered":"The big picture of embedded finance and how it&#8217;s taking shape in Canada"},"content":{"rendered":"We\u2019re going to go ahead and say it \u2013 2023 is the year for embedded finance. This not-so-sneaky little trend has been gaining momentum not-so-quietly, and we\u2019re quite enthusiastic about it. You\u2019ve got brands from several sectors that you\u2019d never associate with financial services, launching, well \u2013 you guessed it \u2013 financial services. \ud83d\ude2eBut what is just so fascinating about this trend? Is it the actual financial offerings? Not really. Is it the way that they\u2019re embedding these offerings? Yes, somewhat. Is it the reason why they\u2019re embedding these products? Big yes.Essentially, the integration of financial products into customer journeys on platforms, apps, and marketplaces that aren\u2019t financially focused influences the way customers find, assess, and engage with these financial offerings. This is quite a transformation when you think of it.\u00a0And this gives us a classical definition of embedded finance.\u00a0Embedded finance primarily means offering seamless integration of financial services within non-financial platforms. It\u2019s a game-changer, enabling these non-financial platforms to offer financial products directly to their customers \u2013 retail consumers, small and medium businesses, as well as enterprise customers. Non-financial platforms across industries, such as e-commerce, airlines, ride-hailing, food delivery, etc., are hopping on the bandwagon, aiming to wow customers, [&hellip;] \t\t<div class=\"woocommerce\">\n\t\t\t<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tThis post is only available to members.\t\t    <\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">mins read<\/span><\/span> We\u2019re going to go ahead and say it \u2013 2023 is the year for embedded finance. This not-so-sneaky little trend has been gaining momentum not-so-quietly, and we\u2019re quite enthusiastic about it. You\u2019ve got brands from several sectors that you\u2019d never associate with financial services, launching, well \u2013 you guessed it \u2013 financial services. \ud83d\ude2eBut what is just so fascinating about this trend? Is it the actual financial offerings? Not really. Is it the way that they\u2019re embedding these offerings? Yes, somewhat. Is it the reason why they\u2019re embedding these products? Big yes.Essentially, the integration of financial products into customer journeys on platforms, apps, and marketplaces that aren\u2019t financially focused influences the way customers find, assess, and engage with these financial offerings. This is quite a transformation when you think of it.\u00a0And this gives us a classical definition of embedded finance.\u00a0Embedded finance primarily means offering seamless integration of financial services within non-financial platforms. It\u2019s a game-changer, enabling these non-financial platforms to offer financial products directly to their customers \u2013 retail consumers, small and medium businesses, as well as enterprise customers. Non-financial platforms across industries, such as e-commerce, airlines, ride-hailing, food delivery, etc., are hopping on the bandwagon, aiming to wow customers, [&hellip;] \t\t<\/p>\n<div class=\"woocommerce\">\n<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tThis post is only available to members.\t\t    <\/div>\n<\/p><\/div>\n","protected":false},"author":9,"featured_media":7384,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[103,88],"tags":[115,183,113,111,121],"hashtags":[],"class_list":["post-7320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-embedded-finance","category-insights","tag-banking-as-a-service","tag-canada","tag-global","tag-market-map","tag-thematic-analysis","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - 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