{"id":5438,"date":"2023-04-12T16:32:20","date_gmt":"2023-04-12T11:02:20","guid":{"rendered":"https:\/\/whitesight.net\/?p=5438"},"modified":"2023-04-12T16:51:13","modified_gmt":"2023-04-12T11:21:13","slug":"new-look-same-whitesight","status":"publish","type":"post","link":"https:\/\/qistaging.com\/whitesight\/new-look-same-whitesight\/","title":{"rendered":"New look, same WhiteSight"},"content":{"rendered":"New look, same WhiteSight A rebrand can mean a lot of different things \u2013 a new identity, a fresh start or a restart, or just an upgrade. For WhiteSight, it\u2019s all of them combined. Our original look, which formed our identity from the get-go was simple yet playful. As we grew, our ideas grew, and our vision broadened too. We wanted our new identity to define where we are today and where we\u2019ll be going from here. WS reimagined\u201cUncover whitespaces, lead change\u201d has been our motto from day one. That, along with our focal points of \u201cwhitespace\u201d and \u201cinsight\u201d (which blend to form our name), formed the starting point of the rebranding ideation. After a lot of iterations, we settled on the idea of a prism representing the insight into the whitespace. The colours that embody our new identity \u2013 purple, dark blue, cyan, and black \u2013 weigh towards a cooler palette while still being dynamic. The purple and dark blue come together to form a soothing gradient that you will see a lot across our website and some of the existing content we have created. Shifting away from the condensed Barlow we were using previously, simple and clean Montserrat [&hellip;] \t\t<div class=\"woocommerce\">\n\t\t\t<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tThis post is only available to members.\t\t    <\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">3<\/span> <span class=\"rt-label rt-postfix\">mins read<\/span><\/span> New look, same WhiteSight A rebrand can mean a lot of different things \u2013 a new identity, a fresh start or a restart, or just an upgrade. For WhiteSight, it\u2019s all of them combined. Our original look, which formed our identity from the get-go was simple yet playful. As we grew, our ideas grew, and our vision broadened too. We wanted our new identity to define where we are today and where we\u2019ll be going from here. WS reimagined\u201cUncover whitespaces, lead change\u201d has been our motto from day one. That, along with our focal points of \u201cwhitespace\u201d and \u201cinsight\u201d (which blend to form our name), formed the starting point of the rebranding ideation. After a lot of iterations, we settled on the idea of a prism representing the insight into the whitespace. The colours that embody our new identity \u2013 purple, dark blue, cyan, and black \u2013 weigh towards a cooler palette while still being dynamic. The purple and dark blue come together to form a soothing gradient that you will see a lot across our website and some of the existing content we have created. Shifting away from the condensed Barlow we were using previously, simple and clean Montserrat [&hellip;] \t\t<\/p>\n<div class=\"woocommerce\">\n<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tThis post is only available to members.\t\t    <\/div>\n<\/p><\/div>\n","protected":false},"author":9,"featured_media":5441,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[88],"tags":[164],"hashtags":[],"class_list":["post-5438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-whitesight","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New look, same WhiteSight - WhiteSight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qistaging.com\/whitesight\/new-look-same-whitesight\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New look, same WhiteSight - WhiteSight\" \/>\n<meta property=\"og:description\" content=\"3 mins read New look, same WhiteSight A rebrand can mean a lot of different things \u2013 a new identity, a fresh start or a restart, or just an upgrade. For WhiteSight, it\u2019s all of them combined. Our original look, which formed our identity from the get-go was simple yet playful. 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