{"id":2914,"date":"2022-01-28T12:27:49","date_gmt":"2022-01-28T06:57:49","guid":{"rendered":"http:\/\/641e9b6dc5f49f232f998c5c"},"modified":"2023-07-20T05:29:52","modified_gmt":"2023-07-19T23:59:52","slug":"nice-to-meta-you-brands-become-versed-with-metaverse","status":"publish","type":"post","link":"https:\/\/qistaging.com\/whitesight\/nice-to-meta-you-brands-become-versed-with-metaverse\/","title":{"rendered":"Nice to \u201cMeta\u201d You: Brands Become Versed with Metaverse"},"content":{"rendered":"Nice to \u201cMeta\u201d You: Brands Become Versed with MetaverseThe idea of living through the eyes of one\u2019s digital avatar may not be such a far-fetched notion for today\u2019s digitized world. While Facebook (Meta) decided to dip into the immersive universe of Metaverse\u2014a hybrid reality where the \u201cphysical\u201d and the \u201cdigital\u201d are said to collide\u2014with much hype and fanfare recently, there have been multiple brands across industries who had already embarked on the journey to be a part of the Metaverse in various shapes and forms much before. We look at some of the key metaverse initiatives in this post. The concept of an interconnected and interoperable ecosystem isn\u2019t entirely new. The theory stems as far back as 1992, where it was depicted more as a virtual gaming environment that people could interact with using virtual reality headsets, and has been in practice for gamers through examples like Second Life and Fortnite. Several other online gaming firms have since then built upon this design, with names such as Roblox and Epic Games at the forefront \u2013 creating virtual worlds that offer not only the possibility to socialize and host virtual events, but also participate in a digital economy. The Sandbox gaming [&hellip;] \t\t<div class=\"woocommerce\">\n\t\t\t<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tThis post is only available to members.\t\t    <\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">4<\/span> <span class=\"rt-label rt-postfix\">mins read<\/span><\/span> Nice to \u201cMeta\u201d You: Brands Become Versed with MetaverseThe idea of living through the eyes of one\u2019s digital avatar may not be such a far-fetched notion for today\u2019s digitized world. While Facebook (Meta) decided to dip into the immersive universe of Metaverse\u2014a hybrid reality where the \u201cphysical\u201d and the \u201cdigital\u201d are said to collide\u2014with much hype and fanfare recently, there have been multiple brands across industries who had already embarked on the journey to be a part of the Metaverse in various shapes and forms much before. We look at some of the key metaverse initiatives in this post. The concept of an interconnected and interoperable ecosystem isn\u2019t entirely new. The theory stems as far back as 1992, where it was depicted more as a virtual gaming environment that people could interact with using virtual reality headsets, and has been in practice for gamers through examples like Second Life and Fortnite. Several other online gaming firms have since then built upon this design, with names such as Roblox and Epic Games at the forefront \u2013 creating virtual worlds that offer not only the possibility to socialize and host virtual events, but also participate in a digital economy. The Sandbox gaming [&hellip;] \t\t<\/p>\n<div class=\"woocommerce\">\n<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tThis post is only available to members.\t\t    <\/div>\n<\/p><\/div>\n","protected":false},"author":9,"featured_media":3729,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[101,88],"tags":[113,63,121],"hashtags":[],"class_list":["post-2914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-assets","category-insights","tag-global","tag-metaverse","tag-thematic-analysis","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nice to \u201cMeta\u201d You: Brands Become Versed with Metaverse - WhiteSight<\/title>\n<meta name=\"description\" content=\"The idea of living through the meta eyes of one\u2019s digital avatar may not be such a far-fetched notion for today\u2019s digitized world.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qistaging.com\/whitesight\/nice-to-meta-you-brands-become-versed-with-metaverse\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nice to \u201cMeta\u201d You: Brands Become Versed with Metaverse - WhiteSight\" \/>\n<meta property=\"og:description\" content=\"The idea of living through the meta eyes of one\u2019s digital avatar may not be such a far-fetched notion for today\u2019s digitized world.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qistaging.com\/whitesight\/nice-to-meta-you-brands-become-versed-with-metaverse\/\" \/>\n<meta property=\"og:site_name\" content=\"WhiteSight\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-28T06:57:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-19T23:59:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qistaging.com\/whitesight\/wp-content\/uploads\/2023\/03\/Nice-to-Meta-You-Brands-Become-Versed-with-Metaverse.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Afshan Dadan&nbsp;and&nbsp;Risav Chakraborty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WhiteSight_\" \/>\n<meta name=\"twitter:site\" content=\"@WhiteSight_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Afshan Dadan&nbsp;and&nbsp;Risav Chakraborty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qistaging.com\/whitesight\/nice-to-meta-you-brands-become-versed-with-metaverse\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qistaging.com\/whitesight\/nice-to-meta-you-brands-become-versed-with-metaverse\/\"},\"author\":{\"name\":\"Afshan Dadan&nbsp;and&nbsp;Risav Chakraborty\",\"@id\":\"https:\/\/qistaging.com\/whitesight\/#\/schema\/person\/d01d9fcbef55e1c9adc8d7e5b8634e1e\"},\"headline\":\"Nice to \u201cMeta\u201d You: Brands Become Versed with Metaverse\",\"datePublished\":\"2022-01-28T06:57:49+00:00\",\"dateModified\":\"2023-07-19T23:59:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qistaging.com\/whitesight\/nice-to-meta-you-brands-become-versed-with-metaverse\/\"},\"wordCount\":892,\"publisher\":{\"@id\":\"https:\/\/qistaging.com\/whitesight\/#organization\"},\"keywords\":[\"Global\",\"Metaverse\",\"Thematic Analysis\"],\"articleSection\":[\"Digital Assets\",\"Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qistaging.com\/whitesight\/nice-to-meta-you-brands-become-versed-with-metaverse\/\",\"url\":\"https:\/\/qistaging.com\/whitesight\/nice-to-meta-you-brands-become-versed-with-metaverse\/\",\"name\":\"Nice to \u201cMeta\u201d You: Brands Become Versed with Metaverse - 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