{"id":2907,"date":"2022-02-23T12:27:49","date_gmt":"2022-02-23T06:57:49","guid":{"rendered":"http:\/\/641e9b6dc5f49f232f998c55"},"modified":"2023-07-20T05:15:29","modified_gmt":"2023-07-19T23:45:29","slug":"facing-the-reality-facebooks-meta-move","status":"publish","type":"post","link":"https:\/\/qistaging.com\/whitesight\/facing-the-reality-facebooks-meta-move\/","title":{"rendered":"Facing The &#8220;Reality&#8221;: Facebook&#8217;s Meta Move"},"content":{"rendered":"The recent rebranding of Facebook to Meta\u2014to emphasize the platform\u2019s metaverse vision\u2014has been garnering attention from all sectors alike. However, the platform is no stranger to scrutiny. Ever since its genesis in 2004 by 19 year old Harvard sophomore Mark Zuckerberg, controversies, allegations and lawsuits have been the constant companions for Meta. But that hasn\u2019t deterred the tech behemoth from being one of the most valuable companies in the world by market value. Diversification has always been a pivotal aspect in the tech giant\u2019s innovation strategy, and it has held a long standing ambition to add payment services to its portfolio. One of Meta\u2019s earliest attempts to foray into the finance industry can be traced back to its partnership with American Express in 2016, where it provided the bank\u2019s card holders with an AmEx bot in the Messenger app. In this post, we explore some of the key events that shaped Meta\u2019s journey in its quest to disrupt the payments industry. Paying Heed To Payments Meta\u2019s courtship with payments can be dated back to 2016 \u2013 when it unveiled a feature where Messenger bots can accept payments natively without redirecting users to external sites. The launch of the marketplace feature [&hellip;] \t\t<div class=\"woocommerce\">\n\t\t\t<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tThis post is only available to members.\t\t    <\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">5<\/span> <span class=\"rt-label rt-postfix\">mins read<\/span><\/span> The recent rebranding of Facebook to Meta\u2014to emphasize the platform\u2019s metaverse vision\u2014has been garnering attention from all sectors alike. However, the platform is no stranger to scrutiny. Ever since its genesis in 2004 by 19 year old Harvard sophomore Mark Zuckerberg, controversies, allegations and lawsuits have been the constant companions for Meta. But that hasn\u2019t deterred the tech behemoth from being one of the most valuable companies in the world by market value. Diversification has always been a pivotal aspect in the tech giant\u2019s innovation strategy, and it has held a long standing ambition to add payment services to its portfolio. One of Meta\u2019s earliest attempts to foray into the finance industry can be traced back to its partnership with American Express in 2016, where it provided the bank\u2019s card holders with an AmEx bot in the Messenger app. In this post, we explore some of the key events that shaped Meta\u2019s journey in its quest to disrupt the payments industry. Paying Heed To Payments Meta\u2019s courtship with payments can be dated back to 2016 \u2013 when it unveiled a feature where Messenger bots can accept payments natively without redirecting users to external sites. The launch of the marketplace feature [&hellip;] \t\t<\/p>\n<div class=\"woocommerce\">\n<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tThis post is only available to members.\t\t    <\/div>\n<\/p><\/div>\n","protected":false},"author":8,"featured_media":3638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104,88],"tags":[127,113,56],"hashtags":[],"class_list":["post-2907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fintech-strategy","category-insights","tag-bigtech","tag-global","tag-timeline","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facing The &quot;Reality&quot;: Facebook&#039;s Meta Move - WhiteSight<\/title>\n<meta name=\"description\" content=\"The recent rebranding of Facebook to Meta\u2014to emphasize the platform\u2019s metaverse vision\u2014has been garnering attention from all sectors alike.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qistaging.com\/whitesight\/facing-the-reality-facebooks-meta-move\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facing The &quot;Reality&quot;: Facebook&#039;s Meta Move - WhiteSight\" \/>\n<meta property=\"og:description\" content=\"The recent rebranding of Facebook to Meta\u2014to emphasize the platform\u2019s metaverse vision\u2014has been garnering attention from all sectors alike.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qistaging.com\/whitesight\/facing-the-reality-facebooks-meta-move\/\" \/>\n<meta property=\"og:site_name\" content=\"WhiteSight\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-23T06:57:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-19T23:45:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qistaging.com\/whitesight\/wp-content\/uploads\/2023\/03\/Facing-The-Reality-Facebooks-Meta-Move.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sanjeev Kumar&nbsp;and&nbsp;Risav Chakraborty\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WhiteSight_\" \/>\n<meta name=\"twitter:site\" content=\"@WhiteSight_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanjeev Kumar&nbsp;and&nbsp;Risav Chakraborty\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qistaging.com\/whitesight\/facing-the-reality-facebooks-meta-move\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qistaging.com\/whitesight\/facing-the-reality-facebooks-meta-move\/\"},\"author\":{\"name\":\"Sanjeev Kumar&nbsp;and&nbsp;Risav Chakraborty\",\"@id\":\"https:\/\/qistaging.com\/whitesight\/#\/schema\/person\/b60d017fd16c9a8f3949fb111e7a9054\"},\"headline\":\"Facing The &#8220;Reality&#8221;: Facebook&#8217;s Meta Move\",\"datePublished\":\"2022-02-23T06:57:49+00:00\",\"dateModified\":\"2023-07-19T23:45:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qistaging.com\/whitesight\/facing-the-reality-facebooks-meta-move\/\"},\"wordCount\":1338,\"publisher\":{\"@id\":\"https:\/\/qistaging.com\/whitesight\/#organization\"},\"keywords\":[\"Bigtech\",\"Global\",\"Timeline\"],\"articleSection\":[\"Fintech Strategy\",\"Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qistaging.com\/whitesight\/facing-the-reality-facebooks-meta-move\/\",\"url\":\"https:\/\/qistaging.com\/whitesight\/facing-the-reality-facebooks-meta-move\/\",\"name\":\"Facing The \\\"Reality\\\": Facebook's Meta Move - 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