{"id":2901,"date":"2020-11-14T12:27:49","date_gmt":"2020-11-14T06:57:49","guid":{"rendered":"http:\/\/641e9b6dc5f49f232f998c78"},"modified":"2023-04-10T15:39:03","modified_gmt":"2023-04-10T10:09:03","slug":"from-z-to-a-the-new-battleground-of-neobanks-fintechs","status":"publish","type":"post","link":"https:\/\/qistaging.com\/whitesight\/from-z-to-a-the-new-battleground-of-neobanks-fintechs\/","title":{"rendered":"From Z to A: The New Battleground of Neobanks &#038; FinTechs"},"content":{"rendered":"Bye Millennials, Hello GenZ &amp; Gen Alpha! Here are the neobanks catering to the vibrant youths of the world and ushering in a new era of digital banking \u2013 one that\u2019s a lot more fun and full of learnings. Coming of age in a technological boom makes today\u2019s Z &amp; Alpha generations digitally savvy like no other. It\u2019s only natural that their \u2018financial coming of age\u2019 will be a much different experience.From \u2018How Much?\u2019 to \u2018How?\u2019Bringing in the parental perspective, in a digital age like ours, the concern of \u2018How much pocket money should I give my child?\u2019 (amount) has evolved into \u2018How should I give it to them?\u2019 (channel).This whitespace was tapped into brilliantly by the early-movers in this segment to target a future generation of customers. ,,GoHenry, and ,,Osper were the first of many that emerged in Europe circa 2012.The FocusOver the years, the segment has seen a bubbling emergence of new fintechs and neobanks globally, that can be broadly classified into two types:Kids &amp; Teen banking as a \u2018core-offering\u2019 \u2013 GoHenry, Spriggy, Step \u2013 Fintechs partnering with a licensed bank or payments provider on the backend.Kids &amp; Teen banking as a \u2018sub-offering\u2019 \u2013 Tinkoff Junior, Kakao Bank, [&hellip;] \t\t<div class=\"woocommerce\">\n\t\t\t<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tThis post is only available to members.\t\t    <\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">2<\/span> <span class=\"rt-label rt-postfix\">mins read<\/span><\/span> Bye Millennials, Hello GenZ &amp; Gen Alpha! Here are the neobanks catering to the vibrant youths of the world and ushering in a new era of digital banking \u2013 one that\u2019s a lot more fun and full of learnings. Coming of age in a technological boom makes today\u2019s Z &amp; Alpha generations digitally savvy like no other. It\u2019s only natural that their \u2018financial coming of age\u2019 will be a much different experience.From \u2018How Much?\u2019 to \u2018How?\u2019Bringing in the parental perspective, in a digital age like ours, the concern of \u2018How much pocket money should I give my child?\u2019 (amount) has evolved into \u2018How should I give it to them?\u2019 (channel).This whitespace was tapped into brilliantly by the early-movers in this segment to target a future generation of customers. ,,GoHenry, and ,,Osper were the first of many that emerged in Europe circa 2012.The FocusOver the years, the segment has seen a bubbling emergence of new fintechs and neobanks globally, that can be broadly classified into two types:Kids &amp; Teen banking as a \u2018core-offering\u2019 \u2013 GoHenry, Spriggy, Step \u2013 Fintechs partnering with a licensed bank or payments provider on the backend.Kids &amp; Teen banking as a \u2018sub-offering\u2019 \u2013 Tinkoff Junior, Kakao Bank, [&hellip;] \t\t<\/p>\n<div class=\"woocommerce\">\n<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tThis post is only available to members.\t\t    <\/div>\n<\/p><\/div>\n","protected":false},"author":6,"featured_media":3656,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,88],"tags":[113,111,131],"hashtags":[],"class_list":["post-2901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-finance","category-insights","tag-global","tag-market-map","tag-neobank","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Z to A: The New Battleground of Neobanks &amp; FinTechs - WhiteSight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qistaging.com\/whitesight\/from-z-to-a-the-new-battleground-of-neobanks-fintechs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Z to A: The New Battleground of Neobanks &amp; FinTechs - WhiteSight\" \/>\n<meta property=\"og:description\" content=\"2 mins read Bye Millennials, Hello GenZ &amp; Gen Alpha! Here are the neobanks catering to the vibrant youths of the world and ushering in a new era of digital banking \u2013 one that\u2019s a lot more fun and full of learnings. 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