{"id":2886,"date":"2021-12-01T12:27:49","date_gmt":"2021-12-01T06:57:49","guid":{"rendered":"http:\/\/641e9b6dc5f49f232f998c69"},"modified":"2023-04-10T15:31:17","modified_gmt":"2023-04-10T10:01:17","slug":"bnpl-behemoths-buying-binge-klarnas-superapp-strategy","status":"publish","type":"post","link":"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/","title":{"rendered":"BNPL Behemoth&#8217;s Buying Binge: Klarna&#8217;s &#8220;SuperApp&#8221; Strategy"},"content":{"rendered":"The shopping app goes on a shopping spree to shop for other shopping innovators that make shopping convenient\u2026That\u2019s certainly one tongue-twisting way to describe Klarna\u2019s recent spending splurge that is taking headlines by storm. The \u201cShopping Super App\u201d left no stone unturned when it came to acquiring and investing its way through the top; all the while setting itself in contrast to what it is known for: a Buy Now, Pay Later (BNPL) service. It\u2019s no news that the Swedish fintech has created quite the buzz around the flamboyant promotion of its brand. However, it is worth noting that this climb wasn\u2019t made through an escalator, but rather a step-by-step ascend on a ladder.In recent years, the strategic investments that Klarna has cherry-picked in order to maintain its image as a \u201chousehold brand\u201d have earned it several names, of which the term \u201cSuper App\u201d takes the cake. Further investigation on the many layers of this proclaimer reveals the fintech\u2019s simmering journey \u2013 from a modest merchant solutions provider to today\u2019s emotion-fueled experience driver. Let\u2019s dig into the many flavors of this vibrant financing giant. Level 1: Building the BlueprintKlarna\u2019s handpicked selection of acquisitions and investments is at the heart of [&hellip;] \t\t<div class=\"woocommerce\">\n\t\t\t<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tThis post is only available to members.\t\t    <\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p><span class=\"rt-reading-time\" style=\"display: block;\"><span class=\"rt-label rt-prefix\"><\/span> <span class=\"rt-time\">7<\/span> <span class=\"rt-label rt-postfix\">mins read<\/span><\/span> The shopping app goes on a shopping spree to shop for other shopping innovators that make shopping convenient\u2026That\u2019s certainly one tongue-twisting way to describe Klarna\u2019s recent spending splurge that is taking headlines by storm. The \u201cShopping Super App\u201d left no stone unturned when it came to acquiring and investing its way through the top; all the while setting itself in contrast to what it is known for: a Buy Now, Pay Later (BNPL) service. It\u2019s no news that the Swedish fintech has created quite the buzz around the flamboyant promotion of its brand. However, it is worth noting that this climb wasn\u2019t made through an escalator, but rather a step-by-step ascend on a ladder.In recent years, the strategic investments that Klarna has cherry-picked in order to maintain its image as a \u201chousehold brand\u201d have earned it several names, of which the term \u201cSuper App\u201d takes the cake. Further investigation on the many layers of this proclaimer reveals the fintech\u2019s simmering journey \u2013 from a modest merchant solutions provider to today\u2019s emotion-fueled experience driver. Let\u2019s dig into the many flavors of this vibrant financing giant. Level 1: Building the BlueprintKlarna\u2019s handpicked selection of acquisitions and investments is at the heart of [&hellip;] \t\t<\/p>\n<div class=\"woocommerce\">\n<div class=\"woocommerce-info wc-memberships-restriction-message wc-memberships-message wc-memberships-content-restricted-message\">\n\t\t\t\tThis post is only available to members.\t\t    <\/div>\n<\/p><\/div>\n","protected":false},"author":8,"featured_media":3597,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104,88],"tags":[52,113,121],"hashtags":[],"class_list":["post-2886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fintech-strategy","category-insights","tag-bnpl","tag-global","tag-thematic-analysis","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.9.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BNPL Behemoth&#039;s Buying Binge: Klarna&#039;s &quot;SuperApp&quot; Strategy - WhiteSight<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BNPL Behemoth&#039;s Buying Binge: Klarna&#039;s &quot;SuperApp&quot; Strategy - WhiteSight\" \/>\n<meta property=\"og:description\" content=\"7 mins read The shopping app goes on a shopping spree to shop for other shopping innovators that make shopping convenient\u2026That\u2019s certainly one tongue-twisting way to describe Klarna\u2019s recent spending splurge that is taking headlines by storm. The \u201cShopping Super App\u201d left no stone unturned when it came to acquiring and investing its way through the top; all [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"WhiteSight\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-01T06:57:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-10T10:01:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qistaging.com\/whitesight\/wp-content\/uploads\/2023\/03\/BNPL-Behemoths-Buying-Binge-Klarnas-SuperApp-Strategy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sanjeev Kumar&nbsp;and&nbsp;Kshitija Kaur\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WhiteSight_\" \/>\n<meta name=\"twitter:site\" content=\"@WhiteSight_\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sanjeev Kumar&nbsp;and&nbsp;Kshitija Kaur\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/\"},\"author\":{\"name\":\"Sanjeev Kumar&nbsp;and&nbsp;Kshitija Kaur\",\"@id\":\"https:\/\/qistaging.com\/whitesight\/#\/schema\/person\/b60d017fd16c9a8f3949fb111e7a9054\"},\"headline\":\"BNPL Behemoth&#8217;s Buying Binge: Klarna&#8217;s &#8220;SuperApp&#8221; Strategy\",\"datePublished\":\"2021-12-01T06:57:49+00:00\",\"dateModified\":\"2023-04-10T10:01:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/\"},\"wordCount\":1866,\"publisher\":{\"@id\":\"https:\/\/qistaging.com\/whitesight\/#organization\"},\"keywords\":[\"BNPL\",\"Global\",\"Thematic Analysis\"],\"articleSection\":[\"Fintech Strategy\",\"Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/\",\"url\":\"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/\",\"name\":\"BNPL Behemoth's Buying Binge: Klarna's \\\"SuperApp\\\" Strategy - WhiteSight\",\"isPartOf\":{\"@id\":\"https:\/\/qistaging.com\/whitesight\/#website\"},\"datePublished\":\"2021-12-01T06:57:49+00:00\",\"dateModified\":\"2023-04-10T10:01:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/qistaging.com\/whitesight\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BNPL Behemoth&#8217;s Buying Binge: Klarna&#8217;s &#8220;SuperApp&#8221; Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qistaging.com\/whitesight\/#website\",\"url\":\"https:\/\/qistaging.com\/whitesight\/\",\"name\":\"WhiteSight\",\"description\":\"Fintech Research\",\"publisher\":{\"@id\":\"https:\/\/qistaging.com\/whitesight\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qistaging.com\/whitesight\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/qistaging.com\/whitesight\/#organization\",\"name\":\"WhiteSight\",\"url\":\"https:\/\/qistaging.com\/whitesight\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/qistaging.com\/whitesight\/#\/schema\/logo\/image\/\",\"url\":\"http:\/\/qistaging.com\/whitesight\/wp-content\/uploads\/2023\/07\/WS_Logo_-for-White-BG-01.png\",\"contentUrl\":\"http:\/\/qistaging.com\/whitesight\/wp-content\/uploads\/2023\/07\/WS_Logo_-for-White-BG-01.png\",\"width\":758,\"height\":495,\"caption\":\"WhiteSight\"},\"image\":{\"@id\":\"https:\/\/qistaging.com\/whitesight\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/twitter.com\/WhiteSight_\",\"https:\/\/www.linkedin.com\/company\/whitesight\/\"]},[{\"@type\":[\"Person\"],\"@id\":\"https:\/\/qistaging.com\/whitesight\/#\/schema\/person\/b60d017fd16c9a8f3949fb111e7a9054\",\"name\":\"Sanjeev Kumar\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/qistaging.com\/whitesight\/#\/schema\/person\/image\/\",\"inLanguage\":\"en_US\",\"url\":\"https:\/\/qistaging.com\/whitesight\/wp-content\/uploads\/2023\/06\/Sanjeev-Kumar.jpg\",\"caption\":\"Sanjeev Kumar\"}},{\"@type\":[\"Person\"],\"@id\":\"https:\/\/qistaging.com\/whitesight\/#\/schema\/person\/b60d017fd16c9a8f3949fb111e7a9054\",\"name\":\"Kshitija Kaur\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/qistaging.com\/whitesight\/#\/schema\/person\/image\/\",\"inLanguage\":\"en_US\",\"url\":\"https:\/\/qistaging.com\/whitesight\/wp-content\/uploads\/2023\/03\/Kshitija-Photo.png\",\"caption\":\"Kshitija Kaur\"}}]]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BNPL Behemoth's Buying Binge: Klarna's \"SuperApp\" Strategy - WhiteSight","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/","og_locale":"en_US","og_type":"article","og_title":"BNPL Behemoth's Buying Binge: Klarna's \"SuperApp\" Strategy - WhiteSight","og_description":"7 mins read The shopping app goes on a shopping spree to shop for other shopping innovators that make shopping convenient\u2026That\u2019s certainly one tongue-twisting way to describe Klarna\u2019s recent spending splurge that is taking headlines by storm. The \u201cShopping Super App\u201d left no stone unturned when it came to acquiring and investing its way through the top; all [&hellip;]","og_url":"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/","og_site_name":"WhiteSight","article_published_time":"2021-12-01T06:57:49+00:00","article_modified_time":"2023-04-10T10:01:17+00:00","og_image":[{"width":700,"height":1024,"url":"https:\/\/qistaging.com\/whitesight\/wp-content\/uploads\/2023\/03\/BNPL-Behemoths-Buying-Binge-Klarnas-SuperApp-Strategy.jpg","type":"image\/jpeg"}],"author":"Sanjeev Kumar&nbsp;and&nbsp;Kshitija Kaur","twitter_card":"summary_large_image","twitter_creator":"@WhiteSight_","twitter_site":"@WhiteSight_","twitter_misc":{"Written by":"Sanjeev Kumar&nbsp;and&nbsp;Kshitija Kaur","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/#article","isPartOf":{"@id":"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/"},"author":{"name":"Sanjeev Kumar&nbsp;and&nbsp;Kshitija Kaur","@id":"https:\/\/qistaging.com\/whitesight\/#\/schema\/person\/b60d017fd16c9a8f3949fb111e7a9054"},"headline":"BNPL Behemoth&#8217;s Buying Binge: Klarna&#8217;s &#8220;SuperApp&#8221; Strategy","datePublished":"2021-12-01T06:57:49+00:00","dateModified":"2023-04-10T10:01:17+00:00","mainEntityOfPage":{"@id":"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/"},"wordCount":1866,"publisher":{"@id":"https:\/\/qistaging.com\/whitesight\/#organization"},"keywords":["BNPL","Global","Thematic Analysis"],"articleSection":["Fintech Strategy","Insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/","url":"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/","name":"BNPL Behemoth's Buying Binge: Klarna's \"SuperApp\" Strategy - WhiteSight","isPartOf":{"@id":"https:\/\/qistaging.com\/whitesight\/#website"},"datePublished":"2021-12-01T06:57:49+00:00","dateModified":"2023-04-10T10:01:17+00:00","breadcrumb":{"@id":"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/qistaging.com\/whitesight\/bnpl-behemoths-buying-binge-klarnas-superapp-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qistaging.com\/whitesight\/"},{"@type":"ListItem","position":2,"name":"BNPL Behemoth&#8217;s Buying Binge: Klarna&#8217;s &#8220;SuperApp&#8221; Strategy"}]},{"@type":"WebSite","@id":"https:\/\/qistaging.com\/whitesight\/#website","url":"https:\/\/qistaging.com\/whitesight\/","name":"WhiteSight","description":"Fintech Research","publisher":{"@id":"https:\/\/qistaging.com\/whitesight\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qistaging.com\/whitesight\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/qistaging.com\/whitesight\/#organization","name":"WhiteSight","url":"https:\/\/qistaging.com\/whitesight\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qistaging.com\/whitesight\/#\/schema\/logo\/image\/","url":"http:\/\/qistaging.com\/whitesight\/wp-content\/uploads\/2023\/07\/WS_Logo_-for-White-BG-01.png","contentUrl":"http:\/\/qistaging.com\/whitesight\/wp-content\/uploads\/2023\/07\/WS_Logo_-for-White-BG-01.png","width":758,"height":495,"caption":"WhiteSight"},"image":{"@id":"https:\/\/qistaging.com\/whitesight\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/twitter.com\/WhiteSight_","https:\/\/www.linkedin.com\/company\/whitesight\/"]},[{"@type":["Person"],"@id":"https:\/\/qistaging.com\/whitesight\/#\/schema\/person\/b60d017fd16c9a8f3949fb111e7a9054","name":"Sanjeev Kumar","image":{"@type":"ImageObject","@id":"https:\/\/qistaging.com\/whitesight\/#\/schema\/person\/image\/","inLanguage":"en_US","url":"https:\/\/qistaging.com\/whitesight\/wp-content\/uploads\/2023\/06\/Sanjeev-Kumar.jpg","caption":"Sanjeev Kumar"}},{"@type":["Person"],"@id":"https:\/\/qistaging.com\/whitesight\/#\/schema\/person\/b60d017fd16c9a8f3949fb111e7a9054","name":"Kshitija Kaur","image":{"@type":"ImageObject","@id":"https:\/\/qistaging.com\/whitesight\/#\/schema\/person\/image\/","inLanguage":"en_US","url":"https:\/\/qistaging.com\/whitesight\/wp-content\/uploads\/2023\/03\/Kshitija-Photo.png","caption":"Kshitija Kaur"}}]]}},"_links":{"self":[{"href":"https:\/\/qistaging.com\/whitesight\/wp-json\/wp\/v2\/posts\/2886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qistaging.com\/whitesight\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qistaging.com\/whitesight\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qistaging.com\/whitesight\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/qistaging.com\/whitesight\/wp-json\/wp\/v2\/comments?post=2886"}],"version-history":[{"count":6,"href":"https:\/\/qistaging.com\/whitesight\/wp-json\/wp\/v2\/posts\/2886\/revisions"}],"predecessor-version":[{"id":5216,"href":"https:\/\/qistaging.com\/whitesight\/wp-json\/wp\/v2\/posts\/2886\/revisions\/5216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qistaging.com\/whitesight\/wp-json\/wp\/v2\/media\/3597"}],"wp:attachment":[{"href":"https:\/\/qistaging.com\/whitesight\/wp-json\/wp\/v2\/media?parent=2886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qistaging.com\/whitesight\/wp-json\/wp\/v2\/categories?post=2886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qistaging.com\/whitesight\/wp-json\/wp\/v2\/tags?post=2886"},{"taxonomy":"hashtags","embeddable":true,"href":"https:\/\/qistaging.com\/whitesight\/wp-json\/wp\/v2\/hashtags?post=2886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}