Payment Platforms' New Side Hustle Remember when payment pros caught the digital payment craze during the pandemic?Well, as the pandemic subsided, the sky-high growth rates in digital payments that payment firms enjoyed have also tapered off. To compensate for this slowdown, numerous payment companies are now turning their focus to the burgeoning field of embedded finance.Why payments, you ask? Well, it’s the ideal gateway for platforms to sneak into financial services. A payments association builds data, trust, and inevitably leads to more banking needs (we’ve got a detailed account of Adyen capturing that journey). It’s like the foundation for payment platforms to offer an entire buffet of embedded finance goodies, levelling up their revenue, user experience, and customer retention game.So, what’s the fresh buzz that has our attention entangled? It’s all about payment processors and payment networks going all-in on embedded lending in 2023. (Ah yes, the embedded web that keeps weaving).Think of it like this: existing payment players are expanding their repertoire to provide lending options that go beyond the norm. Today, your favourite payment buddies aren’t just processing; they’re lending a helping hand (quite literally) to both consumers and businesses. As payment firms seamlessly integrate the payment flow, […]