{"id":5281,"date":"2026-07-30T05:24:16","date_gmt":"2026-07-30T05:24:16","guid":{"rendered":"https:\/\/cuezen.com\/?p=5281"},"modified":"2026-07-30T14:03:37","modified_gmt":"2026-07-30T14:03:37","slug":"cuezen-and-my-diabetes-my-way-launch-ai-driven-personalised-diabetes-support-pilot-across-nhs-scotland","status":"publish","type":"post","link":"https:\/\/qistaging.com\/cuezen\/cuezen-and-my-diabetes-my-way-launch-ai-driven-personalised-diabetes-support-pilot-across-nhs-scotland\/","title":{"rendered":"CueZen and My Diabetes My Way Launch AI-Driven Personalised Diabetes Support Pilot Across NHS Scotland"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5281\" class=\"elementor elementor-5281\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5244cb52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5244cb52\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a2ec588\" data-id=\"1a2ec588\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63148be elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"63148be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>DUNDEE, Scotland \u2014\u00a0CueZen\u00a0and NHS Scotland&#8217;s My Diabetes My Way (MDMW)\u00a0programme\u00a0today announced a new collaboration to integrate\u00a0CueZen&#8217;s\u00a0AI-powered digital-health technology into the MDMW platform, with the aim of enhancing self-management support for people living with Type 2 Diabetes across Scotland.<\/p><p>The\u00a0collboration\u00a0will\u00a0combine\u00a0CueZen&#8217;s\u00a0precision-engagement\u00a0behavioural change engine with MDMW&#8217;s established digital services to deliver clinician-guided,\u00a0personalised\u00a0interventions directly to consenting patients via the MDMW mobile app.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-694b1b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"694b1b9\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4596ceb\" data-id=\"4596ceb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f2f192 elementor-widget elementor-widget-image\" data-id=\"1f2f192\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"84\" height=\"71\" src=\"https:\/\/qistaging.com\/cuezen\/wp-content\/uploads\/2025\/05\/Group-909.png\" class=\"attachment-full size-full wp-image-3148\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e6e3bd0\" data-id=\"e6e3bd0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7748304 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-testimonial\" data-id=\"7748304\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">NHS Scotland has long been a leader in digital health, and this pilot represents an example of the next transformative evolution of that journey. By combining CueZen\u2019s behavioural-science-driven technology with the reach of My Diabetes My Way, we have a unique opportunity to evaluate how personalised digital interventions can enhance engagement and improve outcomes for thousands of people across the country.<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"352\" height=\"352\" src=\"https:\/\/qistaging.com\/cuezen\/wp-content\/uploads\/2026\/07\/scott-cunningham.jpg\" class=\"attachment-full size-full wp-image-5286\" alt=\"\" srcset=\"https:\/\/qistaging.com\/cuezen\/wp-content\/uploads\/2026\/07\/scott-cunningham.jpg 352w, https:\/\/qistaging.com\/cuezen\/wp-content\/uploads\/2026\/07\/scott-cunningham-300x300.jpg 300w, https:\/\/qistaging.com\/cuezen\/wp-content\/uploads\/2026\/07\/scott-cunningham-150x150.jpg 150w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Dr. Scott Cunningham<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">My Diabetes My Way \/ University of Dundee <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-10277c1 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"10277c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The pilot will provide <strong>at least 1,000 consenting patients<\/strong> with Type 2 Diabetes across NHS Scotland with tailored digital messages designed to improve engagement, self\u2011management, and overall health outcomes. These personalized Interventions being grounded in behavioural science and aligned with clinical best practice for the Scottish population. The digital messages will be delivered by MDMW based on user preference, using established communication methods such as SMS, email and in-App notifications.<\/p><p>The pilot includes full technical integration, stability testing, a six\u2011month live pilot, and a final evaluation report to inform potential wider rollout across NHS Scotland.<\/p><p>Both organisations emphasise that this partnership represents a significant step toward more personalised, accessible, and equitable digital support for people managing long\u2011term conditions.<\/p><p>Crucially, the pilot does not replace GP services, diabetes teams, or current clinical care.\u00a0It augments these elements, and the existing MDMW platform with personalised digital support alongside these established care\u00a0pathways. All\u00a0patient data handled during the pilot will\u00a0comply with\u00a0NHS Scotland information-governance standards, with any data shared with\u00a0CueZen\u00a0being completely anonymised.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ffcb0b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ffcb0b8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-748fe92\" data-id=\"748fe92\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cd72b6 elementor-widget elementor-widget-image\" data-id=\"3cd72b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"84\" height=\"71\" src=\"https:\/\/qistaging.com\/cuezen\/wp-content\/uploads\/2025\/05\/Group-831.png\" class=\"attachment-full size-full wp-image-3149\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5fbcc42\" data-id=\"5fbcc42\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14dc10e elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-testimonial\" data-id=\"14dc10e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">This collaboration marks a transformative step for personalised and proactive diabetes care in Scotland. By bringing CueZen\u2019s precision-engagement technology with the trusted My Diabetes My Way platform, we aim to empower people living with Type 2 Diabetes with timely, relevant support that fits into their daily lives.<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"62\" height=\"62\" src=\"https:\/\/qistaging.com\/cuezen\/wp-content\/uploads\/2023\/12\/Ankur.png\" class=\"attachment-full size-full wp-image-1541\" alt=\"\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Ankur Teredesai<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">CEO of CueZen<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-231a3f7 elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"231a3f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>About\u00a0CueZen:\u00a0<\/strong>CueZen is a digital-health company specialising in AI-powered precision-engagement interventions that support behaviour change and long-term condition management at scale.\u00a0<\/p><p><strong>About My Diabetes My Way:\u00a0<\/strong>My Diabetes My Way is NHS Scotland\u2019s digital diabetes service, operated by the University of Dundee, providing online resources and personalised support to people living with diabetes across Scotland.\u00a0<\/p><p><strong>Media Contact<\/strong>\u00a0<\/p><p>For further information, interview requests, or media enquiries, please contact:\u00a0<\/p><p>CueZen Communications: [ananth@cuezen.com]\u00a0<\/p><p>My Diabetes My Way \/ University of Dundee: [press@dundee.ac.uk]<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DUNDEE, Scotland \u2014\u00a0CueZen\u00a0and NHS Scotland&#8217;s My Diabetes My Way (MDMW)\u00a0programme\u00a0today announced a new collaboration to integrate\u00a0CueZen&#8217;s\u00a0AI-powered digital-health technology into the MDMW platform, with the aim of enhancing self-management support for people living with Type 2 Diabetes across Scotland. The\u00a0collboration\u00a0will\u00a0combine\u00a0CueZen&#8217;s\u00a0precision-engagement\u00a0behavioural change engine with MDMW&#8217;s established digital services to deliver clinician-guided,\u00a0personalised\u00a0interventions directly to consenting patients via the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":5297,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"footnotes":""},"categories":[12],"tags":[10],"class_list":["post-5281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-news","tag-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CueZen and My Diabetes My Way Launch AI-Driven Personalised Diabetes Support Pilot Across NHS Scotland - CueZen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qistaging.com\/cuezen\/cuezen-and-my-diabetes-my-way-launch-ai-driven-personalised-diabetes-support-pilot-across-nhs-scotland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CueZen and My Diabetes My Way Launch AI-Driven Personalised Diabetes Support Pilot Across NHS Scotland - CueZen\" \/>\n<meta property=\"og:description\" content=\"DUNDEE, Scotland \u2014\u00a0CueZen\u00a0and NHS Scotland&#8217;s My Diabetes My Way (MDMW)\u00a0programme\u00a0today announced a new collaboration to integrate\u00a0CueZen&#8217;s\u00a0AI-powered digital-health technology into the MDMW platform, with the aim of enhancing self-management support for people living with Type 2 Diabetes across Scotland. 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